The Car of the Future turned out to be an instant success as it combined the fun of drawing on a real automobile with experiential learning. Children were let free to improvise and use their imagination!
"How would future motoring look like?"
Auto Business Review collaborated with Mediterranean Cosmos, one of the biggest shopping malls in Europe and gave the opportunity to passers-by to watch children sending their own messages and providing answers to the question "How would the Car of the Future look like?"
More than a game...
Instead of simply designing a futuristic car shape, children drew a complete "green" setting on the two cars, a SMART Fortwo and an Audi A1.
The cars' bodies were filled with positive messages, artistic shapes and vivid colors -some drawings even looked like a protest, calling for smarter and cleaner cities!
✓ Click below to see some nice photos.